360

360-degree communications

No, it’s not a gimmick… it’s pure logic. Quite simply, 360-degree communications are communications that go full-circle: planned, developed, delivered and measured – and, if necessary, refined – to ensure your objectives are met and you get the results you want.

Planning what you want to communicate means agreeing upon the messages, the audience, the timing and the outcome. This will enable us to identify the right channels for your communications, ensuring your messages reach right people at the right time. This preparatory work will also ensure you don’t waste time or money.

Developing our communications requires careful thought and creativity. Your target audience and channels will influence our writing style, so it’s important to spend some time developing a tone of voice and a style of messaging that will have real impact.

Delivering your communications through the channels we’ve selected should now be a formality. Our planning stage enabled us to create a detailed timeline, so by now all responsible parties will know their role. We’ll ensure your messages are delivered to the right people, at the right time, via the right channels.

Measuring the success of our communications is a critical part, especially if the messages are to have any longevity. By understanding the awareness and impact of our communications, we can adjust or even re-deliver our messages, perhaps choosing a different approach or different channel, if necessary. That will involve a little more planning… and so the cycle begins again.