Even the most creative, dynamic piece of marketing will fail to deliver unless it is relevant to the audience. Whatever you want your audience to do – pick up the phone, submit their details, buy now – they almost certainly won’t unless there is something in it for them.

When you live and breathe your business, however, it’s not always easy to look at things from your audience’s point of view. Shoot from the Nib will help you get to the very heart of your offering – then create the communication that will compel and convince your audience of your value to them.