work
Shoot from the Nib provides copywriting and communications for a wide range of businesses across most sectors.
Take a look at some of our most recent projects – and if you’d like to see more examples, please get in touch.
Really descriptive; really compelling… writing like this brings our brand to life.
Evitavonni
Press releases & magazine articles
Luxury interiors specialists Evitavonni asked Shoot from the Nib to provide PR and marketing support for their three retail environments and for their exhibition and promotional activities. Our PR expert worked alongside Evitavonni’s Design Director to gain a detailed understanding of the brand, their products and design services; enabling us to provide on-going PR support which raised the brand’s profile in their target markets: design press, interior design professionals, and high-spending, discerning homeowners in the Home Counties and London.
Shoot from the Nib really ‘got’ our brand. They understood what we were trying to say to clients, and managed to convey that very effectively – whilst not losing the commercial edge that is so important.
20.20 Strategic Design Consultants
Client-facing case studies
When Strategic Design Consultants 20.20 decided to re-design and re-write their website, they approached Shoot from the Nib. The company was keen to communicate their expertise across a broad range of sectors, with a strong focus on their international clientele. Our copywriter worked with 20.20’s retail and design specialists to create a suite of case studies themed around their key principles: the Simple Truth, Inspiring Change, and Delivering Success. 33 detailed case studies were delivered in under two weeks, and are now a key feature of the 20.20 website.
Take a look:
Read sample copy [1]
Shoot from the Nib's writing has such a lovely turn of phrase - it really brings our destinations to life.
Royal Caribbean
Editorial and marketing copywriting
Royal Caribbean International were already working with a professional design agency (Caboodle Design) to develop their members’ magazines and marketing literature, and when they decided they needed professional copywriting, Shoot from the Nib stepped in to help. Working closely with both Caboodle and the Royal Caribbean team, our copywriter now researches and writes magazines and marketing materials for Royal Caribbean International and for their subsidiary company, Celebrity Cruises. Our writing is descriptive, emotive, and subtly sales-focused: just the ticket for an international travel company.
The Lloyds-HBOS merge was a very difficult programme to come to grasp with. The communications support provided by Shoot from the Nib really helped explain the purpose and value of the initiative to our staff and stakeholders.
Lloyds Banking Group
Internal communications & communications coaching
Lloyds Banking Group has been using Shoot from the Nib for a number of years. Our communications experts have provided support on number of major programmes, including the recent Lloyds-HBOS merge. Our writers have developed communications strategies for IT and HR Directors, and for projects teams across the UK and in India, providing additional communications coaching where needed to ensure our work continues delivering value for as long as possible.
Take a look:
Read sample copy [1]
I asked Helen from Shoot from the Nib to coach a junior member of my communications team. She developed a full 7-day communications training programme, complete with exercises and worksheets. Now that’s what I call professional`.
Prudential
Employee engagement and language style guide
Prudential Insurance asked Shoot from the Nib to provide short-term communications support during a busy period. Our communications expert delivered a number of group-wide initiatives, including a campaign to support their on-going Employee Engagement programme. Our writer also worked with Pru’s Director of Communications and their creative agency to develop a corporate Language & Style Guide: this is now being used across the business.
Knowing my products is very different from knowing how to describe them. I can’t believe that I now have a professionally-named skincare range that has not only captured my ingredients and their properties, but also my ethics and my personality.
Sarah Jones London
Tone of voice and product naming
Sarah Jones London is an independently-owned cosmetics brand with a unique selling point: an expert blend of organic ingredients, specially researched and formulated by owner and director Sarah Jones. Sarah approached Shoot from the Nib to create a complete Tone of Voice and Style Guide for the brand, and to develop evocative product names and copy for their packaging and marketing materials. Our branding expert worked alongside Sarah and her product team to understand the brand, the products and the ingredients. The result was a comprehensive Tone of Voice that was replicated across all of Sarah’s products and marketing materials, including product packaging, website, marketing literature and press materials.
There aren’t many copywriters who would give up their free time to get an eye-witness understanding of the science and the technicalities of our work. Their writing is evidence of that.
Optegra Eyecare
Marketing literature and website copywriting
Optegra Eyecare is one of the UK’s foremost laser eye surgery clinics. When their Director of Marketing asked Shoot from the Nib to re-write their marketing and advertising literature, our copywriter suggested spending a few weeks on-site with the Optegra team: talking with surgeons and patients to get an eye-witness account of the company. The result was a suite of online and offline marketing materials (including a website, brochures and procedural booklets), that present the technicalities of eye surgery, sensitively written to appeal to prospective patients.
Take a look:
Read sample copy [1]
Shoot from the Nib has successfully united over 4000 healthcare workers under one single set of brand values. That’s no small feat.
Southern Cross Healthcare
Internal communications and feature-writing
Southern Cross Healthcare Group asked Shoot from the Nib to provide interim communications support during a critical period in their business strategy. Our communications expert worked with the CEO and Executive Team to develop a nationwide communications strategy that blended online and offline materials: these included a new intranet, regular podcasts and teleconferences, and glossy company magazines. The magazines were designed and written by Shoot from the Nib, who also provided all of the research and interviews. A key part of the Southern Cross project was to raise levels of employee engagement, so our communications expert also worked with their HR Director and engagement representatives to develop a set of company values, which were then cascaded through the company via the newly-developed communications channels.
