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SHOOT FROM THE NIB

BNY Mellon
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Client: Bank of New York Mellon
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Challenge: Develop a global communications plan to communicate the bank's preparations for Brexit
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Solution: A strategic plan of action encompassing both internal & external communications audiences, also including regulatory engagement and advocacy. The plan included a dedicated 12-month client outreach campaign, with specially-prepared materials for client-facing teams, including video conferences, podcasts and uniquely-tailored presentations to help engage clients in the bank's preparations.



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