BNY Mellon

  • Client: Bank of New York Mellon

  • Challenge: Develop a global communications plan to communicate the bank's preparations for Brexit

  • Solution: A strategic plan of action encompassing both internal & external communications audiences, also including regulatory engagement and advocacy. The plan included a dedicated 12-month client outreach campaign, with specially-prepared materials for client-facing teams, including video conferences, podcasts and uniquely-tailored presentations to help engage clients in the bank's preparations. 

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