WPP Group: 'Brand Z' report
Client: Advertising conglomerate WPP Group
Challenge: Provide the copywriting for WPP Group's annual 'Brand Z Top 50 brands' report, focussing on China
Solution: In-depth research and interviews to generate facts and content for a report focussing on 50+ established and emerging Chinese brands. We then finessed the content into high-impact copy, and created 2-minute scripts for the mini-films that would accompany each brand, for the online version of the report.