B&Q

  • Client: B&Q

  • Challenge: Develop a brand communications strategy for a new lighting range

  • Solution: The UK's favourite DIY superstore asked Shoot from the Nib to develop a brand communications strategy for their re-launched lighting range. We worked closely with B&Q's buyers, marketing team and merchandising experts to create messaging that translated across packaging, print comms and point-of-sale, as well as their digital promotions.

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